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Ongoing investigate carries on to investigate how media content to the platform affects consumer engagement. Past investigate has located that media which display people today's faces get much more 'likes' and opinions and that using filters that enhance warmth, publicity, and contrast also boosts engagement.[390] People are more likely to have interaction with photographs that depict fewer men and women in comparison to teams and they are also additional likely to have interaction with content material which includes website not been watermarked, as they watch this content material as a lot less authentic and trusted in comparison to consumer-created material.